Search Engine Optimization can be termed as a set of skills and techniques that you can use of increase the number of users able to see your website in their search results and consequently the number of visitors to that site. You can think of it as a way of making your site intelligible for Google’s spiders and our visitor as well. This help both parties understand what your website is all about and find what they are looking for easily.
• Start title tags with your salient keywords
• Use images to optimize the visual appeal of your content.
Content might be king for the bots, but the user wants to view friendly infographics. You just be sure to add original and captivating imagery to your content without overdoing it. This grabs the visitors’ attention and keeps them on your site long enough to buy what you are selling.
• Use keywords early in the articles
Dropping a keyword early preferably within the first 100 words will help the bots to mark your content as relevant to a search term. Long intros are also not the best to for capturing the reader’s attention.
• Create outbound links to authority sites
Outbound links remain on of the most relevant means of ranking and will add real rank value to your website if you are reaching out to authority sites. A quality link to a high ranking site could be worth more than a hundred links from low ranking sites. Also, linking to some sites could harm your rank.
• Write superb meta description
What you need is click-worthy meta descriptions –short but ones that make the consumer want to click on your link first.
• Post longer articles
A recent study showed that there is a correlation between long articles and better ranking despite earlier speculation that brevity is better. It is, however, better to have all the important information come first hence the use of the inverted pyramid writing style for all your posts.
• Add keywords organically to your content
Keywords if not properly used could harm your content quality seriously. You need to have your keywords fitting naturally in the context in which you use them otherwise the bots can tell you they are just thrown around aimlessly. The only sure way of writing quality content is taking the time to write naturally flowing SEO articles.
• Neat internal link structure
Wikipedia is adept in the use of heavy but neat internal link structure to create an easily navigable site. You too can try to use this to enable the crawlers to reach the hidden parts of your website and improve your rank. Maybe not as dense as Wikipedia, but you can still link to a few earlier articles on every new one you post.
Finally, it is always better to do everything by the book, not that there is another way that works really but mainly because trying to be mischievous in your Scottsdale SEO efforts will most likely end badly for your website. Always pay attention to Google’s best practices and be patient enough to let your website grow with every new visitor you get. Beyond a certain threshold, the growth could be exponential. So take the time optimize your site the right way.